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Reciprocal Link Building

Date Added: May 15, 2007 06:51:33 PM
One of the most important aspects of the process of optimizing a web site for the search engines is to acquire as many links as possible. For many commercial sites, getting people to link to you naturally can be quite tricky at first, so one way of improving your link popularity is through a reciprocal link building campaign.
 
Done right, reciprocal linking can benefit you in two ways. Firstly, it can add to the Google pageRank of your web site, and get it a higher position in the search engine result pages (the SERPS), and secondly, if your link partner puts your link in a prominent position on their page, it can bring additional traffic to your website.
 
There are a number of factors to consider when finding reciprocal link building partners, and while a few years ago, all links to your site were more or less the same in the eyes of the search engines, things are now a little bit more complex, and getting a few the right links can be more beneficial to you in the long run than getting loads of the wrong ones.
 
You should think about what sites are relevant to yours. If you are targeting a particular niche in the market, you should think about what sites relate to yours. If you are struggling for places to approach in order to ask for a link, you can find out who links to sites that are similar to yours by using the query LINKDOMAIN:www.yourdomain.com in Yahoo. This will return a list of all the web sites that link to a particular site, and is a great tool to start your reciprocal link building campaign.
 
Once you have a list of sites that you want to get to link to you, you should compose an email requesting a link and explaining that you will link back to them in return. Most experienced link builders agree that writing a personalized message to each webmaster gets a better response than a simple template, and this is worth considering. After all, the more you put into any campaign, the more you will get out of it in the long run.
 
If you have a new website, with a low pageRank, webmasters might be reluctant to link to you, so think of ways that you can incentivize the link from you and give added value to the person you are linking to. A great idea is to offer to write a review of their site on yours, and add a link to it. If the site is relevant to your field, this is an excellent way of adding fresh and unique content to your site, as well as being an attractive proposition to the person you are linking to.
 
However you approach it, reciprocal link building can be a tough job, and quite often you will not even receive a response from web masters when you ask for a link. Learn from your mistakes, if you are not getting a response to a particular email, change the format, try wording your offer differently, and eventually you will start getting results.